"Earlier, medicine shops in Lucknow used to sell seven-eight tablets a day. This has now shot up to even 25 tablets on some days. In the past six months, the demand has gone up up nearly 40 percent," said Chemists and Drug Association (CDA)president Giriraj Rastogi.
The main reason, Rastogi told IANS, is the increased frequency of advertisements promoting such products.
"Sexually active couples and teenagers are gradually making the emergency pills a part of their life which is wrong. This is a very irresponsible way to avoid pregnancy and steps should be taken to spread awareness among the masses," a doctor said.
"Be it print or electronic media, the frequency has increased in the past few months. You switch on the television set and you can see such ads within 10 minutes."
According to the CDA, a majority of the buyers are women in the 16-35 age group
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